By Bode Durojaiye, the Director of Media and Publicity to the late Alaafin of Oyo.
With Radio ridden the airwave evolution and continues to be a trusted source of news, information, entertainment and companionship.
Compelling programmes remain the heart of radio’s future.
With increasing streaming and podcast options, engaging content and programming give listeners a reason to tune in.
This is exactly Just what Dynasty FM 89.9 , Oyo stands for.
This station since inception about a year ago is evolving various methods to interact with its audience and make an impression.
To engage listeners effectively, and to understand its target audience, Dynasty FM 89.9 had been conducting market research and analyzing demographics that can offer insights into listeners' preferences, interests, and listening habits.
This knowledge allows it to tailor content to suit its audience's tastes, resulting in increased engagement.
Additionally, the inspirational radio station is in tandem with audience's challenges and questions that can guide the creation of content that resonates on a personal level, fostering a stronger connection and loyalty.
To be continued .......
